Fenway Park[1], Allianz Arena[2] or Allianz Stadium[3], Wrigley Field[4], CitiField[5], Emirates Stadium[6], Etihad Arena[7], all of the aforementioned are sports arenas or stadiums sponsored by third parties that are not actually the owners of the stadium (or arena) itself. This trend has been around for a long time now and it is indeed a very profitable one, achieved through an agreement between corporations and sports clubs. From a legal perspective, the contracts signed in these…
Judgment of the Court of Justice of the European Union of 5 March 2020, Case C-766/18 P Can I register as a trademark a term designating a geographical territory? Although the answer to this question may seem simple in light of the EU Trademark Regulation (EU) 2017/1001 stipulating that indications which may serve to designate the geographical origin of a good or service cannot be registered as trademarks, the very same legal text provides for…