Helen McPherson is a partner in Baker McKenzie's office in Sydney. Helen has 20 years' experience as an intellectual property litigation and dispute resolution specialist, advising on all types of intellectual property including patents, trademarks, plant variety rights, copyright, moral rights and confidential information. Helen also has extensive experience advising clients on consumer law issues and disputes, in particular in the area of misleading and deceptive conduct disputes between competitors and with regulators and industry bodies arising from marketing and advertising campaigns.