Hoa Tran has a longstanding career with Baker McKenzie Vietnam, where she currently heads the Firm's Trademark Practice. She joined Baker McKenzie Vietnam in early 2004 and has been with the Firm for nearly 20 years, now serving as Special Counsel and Lead Case Manager for the Firm's Intellectual Property (IP) practice. Hoa is a recognized nationally qualified industrial property practitioner by the Vietnam Ministry of Science and Technology, and frequently represents the Firm's clients before the Intellectual Property Office of Vietnam, highlighting her expertise as a top IP professional. Hoa has actively represented Baker McKenzie Vietnam, working together with Vietnamese government authorities to review and revise the country's IP law for several years. She is currently an active member of the Vietnam Intellectual Property Association, where she assists clients and IP practitioners in raising concerns about daily IP practice with local authorities. Her outstanding contributions to the IP field have consistently earned her recognition as a leading lawyer by legal directories. Hoa has written many articles on IP-related topics such as copyrights, trademarks, trade secrets, enforcement and anti-counterfeiting, published in reputable local, regional and global publications. Hoa has also spoken at a number of conferences, seminars and workshops hosted by organizations, including the World Intellectual Property Organization, the United States Patent and Trademark Office, the International Trademark Association, the Vietnam Intellectual Property Association, the Intellectual Property of Vietnam Office, and other forums and institutes. Hoa also serves as a visiting lecturer on IP law at several universities in Vietnam and Japan. Hoa's practice covers all aspects of IP law, with a particular focus on brand management, brand enforcement, IP advisory strategies, unfair competition, domain name disputes and copyright matters. Her work predominantly involves cross-border cases, where she collaborates with her colleagues throughout Asia to develop tailored international IP strategies for effective brand protection and enforcement for clients. Her strength lies in formulating practical strategies that prioritize clients' assets, budget and risk tolerance in every decision she makes. In the brand protection arena, Hoa in an expert in analyzing and optimizing global trademark portfolios and brand management strategies. She possesses unparalleled expertise in trademark clearance, trade dress, copyright registration, opposition and cancellation proceedings, copyright and trademark licensing, enforcement and infringement issues, domain name disputes, online enforcement, and advertising matters. Furthermore, Hoa's extensive experience in formulating IP rights strategies, leading anti-counterfeiting operations at a national and regional level, and conducting raids has resulted in numerous successful outcomes for her clients. Hoa's clientele boasts some of the world's largest companies in the pharmaceutical and health care, software, luxury goods, technology, entertainment, consumer goods and retail industries. She is a trusted advisor for clients of all sizes and industries, thanks to her exceptional project management skills and business-oriented insights.