James Lau is a special counsel in Baker McKenzie's Hong Kong office and a member of the Firm's Intellectual Property and Technology Practice Group. James has extensive experience in advising on intellectual property law. His practice covers trademark prosecution and enforcement, and he also regularly advises on a wide range of intellectual property matters including IP in AI generated content, metaverse/NFT IP protection, copyright, unfair competition, trade names, domain names, designs, licensing, advertising and product labelling laws, Chinese branding, parallel imports and OEM issues. James has advised numerous companies on strategies for securing intellectual property protection prior to market entry. He has managed the intellectual property portfolios for brand owners in a broad range of industry sectors, including the aviation, consumer electronics, cosmetics, entertainment, food and beverage, hospitality, luxury and fashion, media, pharmaceutical, steel and technology industries. James works closely with senior legal counsels and business units in many of the world's most valuable brands. James has successfully directed complex enforcement operations at the administrative and court levels against infringers throughout China, and has also conducted confidential negotiations and closed deals for the purchase of trademarks and domain names from serial pirates in China. James has also obtained well-known trademark recognition for a large number of clients.