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#namingrights

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Fenway Park[1], Allianz Arena[2] or Allianz Stadium[3], Wrigley Field[4], CitiField[5], Emirates Stadium[6], Etihad Arena[7], all of the aforementioned are sports arenas or stadiums sponsored by third parties that are not actually the owners of the stadium (or arena) itself. This trend has been around for a long time now and it is indeed a very profitable one, achieved through an agreement between corporations and sports clubs. From a legal perspective, the contracts signed in these…