Elisabeth White

Elisabeth White is a partner in Baker McKenzie's Sydney office. Elisabeth has over 15 years' experience as an intellectual property and regulatory advisor, focusing upon IP protection and enforcement with a particular emphasis on regulated industries and related disputes. Elisabeth is described in Asia Pacific Legal 500 as providing “decisive expert opinion and a pragmatic approach”. She has been featured in Best Lawyers - Intellectual Property listed annually since 2013. Elisabeth advises market leading companies in the healthcare, food, FMCG and technological sectors in relation to IP protection , regulatory matters and disputes. She handles a broad range of contentious matters, including Australian Federal Court litigation concerning patents, trade marks, passing off and trade practices issues. Elisabeth advises life sciences, food and consumer goods companies regarding regulatory issues related to the marketing and sale of their products, including product labelling, advertising and promotion, interactions with consumers and healthcare professionals, adverse events and recalls, pricing and reimbursement.

In brief With the rapid rise of environmental consciousness in Australia and abroad, consumer-facing businesses are increasingly making claims about the environmental qualities of their products, services and business operations. While the ACCC has had guidance on the practice of “greenwashing” for some time (link here), policing of environmental and sustainability claims has been a core area of focus for the ACCC in the last 12 months. In October 2022, the ACCC launched an internet sweep…