Judgment of the Court of Justice of the European Union of 5 March 2020, Case C-766/18 P Can I register as a trademark a term designating a geographical territory? Although the answer to this question may seem simple in light of the EU Trademark Regulation (EU) 2017/1001 stipulating that indications which may serve to designate the geographical origin of a good or service cannot be registered as trademarks, the very same legal text provides for…
The question referred for a preliminary ruling by the KĂșria (the Hungarian Supreme Court), dated 23 April 2020, was raised in connection with the application for a three-dimensional trade mark filed on 5 February 2015 by the company Gömböc KutatĂł, SzolgĂĄltatĂł Ă©s Kereskedelmi Kft. (hereinafter ‘Gömböc’), before the Hungarian Trademark Office (Szellemi Tulajdon Nemzeti Hivatala), which refused the Application. In particular, the application contained a three-dimensional element and claimed protection in Class 14 for decorative…